Local SEO & GBP

Own the map pack and get found by nearby customers

When someone nearby searches for your trade, you want to be the first name they see. We get your Google Business Profile and local SEO working so the local jobs come to you.

Win the local search, win the local jobs

Most tradie work is local, and most local searches end in the map pack, that box of three businesses with the little map at the top of Google. If you are in it, you get the calls. If you are not, your competitors do.

Local SEO is how you get there. We optimise your Google Business Profile, line up your listings and reviews, and build local pages so Google trusts you as the go-to in your area.

What you get

What is in your local SEO

Google Business Profile setup

We claim, verify and fully optimise your profile so it works as hard as it can to win clicks and calls.

Map pack rankings

We build the signals Google uses to rank you in the local three pack for your services and suburbs.

Citations and listings

Consistent name, address and phone across the directories that matter, so Google trusts your details.

Review strategy

A simple system to earn more reviews and respond to them, which builds trust and lifts rankings.

Local landing pages

Pages built for your service suburbs so you show up for searches in each area you cover.

Calls and directions reporting

See the calls, clicks and direction requests your profile generates, not just vague numbers.

Why local SEO matters for tradies

When someone needs a tradie, they search, glance at the map pack, check the reviews and call. That whole decision happens in under a minute, and it happens locally. If you are not showing up, you are invisible for the jobs right on your doorstep.

It ties straight into your reviews and your wider SEO. Get all three pulling together and you become the obvious choice in your area.

Sound familiar?

Signs your local SEO needs work

  • You do not show up in the map pack for your area
  • Your Google Business Profile is unclaimed or half empty
  • You have fewer reviews than your competitors
  • Your details are different across different websites
  • Customers say they could not find you online
  • You only rank for your business name, not your services

Do I need a shopfront to rank locally?

No. Plenty of tradies work from a van or home and still dominate local search. Google has a setup for service-area businesses, and we configure your profile the right way so you rank across the suburbs you travel to, without needing a storefront.

That means you can hide your home address if you want and still show up for the areas you actually service.

How it works

How we get you in the map pack

01

Audit

We check your profile, listings and local rankings.

02

Optimise

We fix and fill out your Google Business Profile.

03

Build signals

We sort citations, reviews and local pages.

04

Track

We report on calls, directions and ranking gains.

★★★★★

“My plumbing business has a lot of Google exposure now and it has resulted in a lot of job leads.”

Alex Lawton, Plumbing business
FAQ

Questions tradies ask

What is the map pack?

It is the box of three local businesses with the map that shows at the top of Google for local searches. Being in it gets you a lot of calls.

How long does local SEO take?

You can often see movement in a month or two, with stronger results building over time.

Do I need a shopfront?

No. Service-area businesses rank too. We set your profile up the right way for tradies who travel to jobs.

Can you manage my Google Business Profile?

Yes. We can set it up and keep it optimised with posts, photos and updates.

How do reviews affect local ranking?

A lot. More genuine, recent reviews build trust with customers and help you rank higher in the map pack.

Can you rank me in more than one suburb?

Yes. We build local pages and signals for each area you want work in, not just where you are based.

What if my profile is suspended?

We can help you sort reinstatement and set it up correctly so it does not happen again.

Is this different from normal SEO?

Yes. Local SEO targets the map pack and nearby searches. Normal SEO targets the standard results. Most tradies want both.

Want the local jobs coming to you?

Get a free quote and we will show you how to own local search in your area.

Get started

Get your free quote

Tell us about your trade and what you need. We will get back to you within one business day.

Talk to us

Phone
0455 100 747
Email
info@findly.au
Hours
Mon to Fri, 9am to 5pm
Service area
Australia wide

No pushy sales. Just a straight answer on what will get you more work, and what it costs.

Call 0455 100 747