If you are a tradie, getting found on Google is the difference between a full diary and chasing work. The good news is you do not need to understand every trick in the book. A handful of things do most of the heavy lifting. Here is the plain English version.
Sort your Google Business Profile first
For local searches, your Google Business Profile is the single biggest lever. It is the listing that shows up in the map pack, that box of three businesses at the top of the results. Claim it, fill it out properly and keep it active.
- Use your exact business name, address and phone, the same everywhere
- Pick the right categories for your trade
- Add real photos of your work
- List your services and the areas you cover
- Post updates now and then
A complete, active profile beats a half-empty one every time. Local SEO and Google Business Profile work is where most tradies should start.
Make sure your website is fast and clear
Google sends people to websites that load fast, work on a phone and answer the question. If your site is slow or clunky, you will struggle to rank and you will lose the visitors you do get. A clean, quick tradie website with clear services and an easy way to call is the foundation everything else sits on.
Target what people actually search
Think about the exact words a customer types. It is usually a service plus a place, like emergency electrician or blocked drain plumber near a suburb. Your pages should use those terms naturally in the headings and the copy. One strong page per main service beats one vague page trying to cover everything.
Collect reviews, consistently
Reviews are both a ranking factor and a trust factor. A steady stream of recent five star reviews lifts you in the map pack and makes people choose you over the next tradie. Ask every happy customer, and make it easy. More on that in our guide on getting more Google reviews.
Be patient and consistent
SEO is a long game. You will usually see solid movement in a few months, and it builds from there. If you want leads while it builds, Google Ads can get the phone ringing from day one. Anyone promising you page one in a week is not being straight with you.
Do these few things well and stay consistent, and you will get found by the people searching for exactly what you do. If you would rather have it handled, that is what we do. Take a look at our SEO service or get a free quote below.